Click Read More to learn about the history of decals. Many liveries have been so influential, they became fashion statements they used on cars for decades to come. Why not have custom liveries made for your car and be part of history? From the early days of motorsports, vivid colours and big decals and numbers have been an aesthetic  feature of race cars. Initially the purpose of their use was to make them easily recognizable in the dust and smoke created by the machines, it later became a technique used to help spectators clearly see where the winning car was from. In fact, France was blue, Italy was red, Germany was silver, America was white and Britain was dark green. As motorsports became big business in the 50s and 60s sponsorship money started flooding in - consequently, the world of race car liveries changed. There were no more single-color paint jobs or minimalistic looks. Instead, those big companies wanted their logo all over the winning cars. In those days, most of the companies interested in sponsoring racing teams were alcohol and tobacco manufacturers, along with oil companies and motorsport-related businesses. Despite advertising alcohol and tobacco products being banned, some of the most beautiful and iconic liveries were founded by these companies.